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Naturally Curious

The Value-Conscious Consumer: It’s not just about the price.

Value-conscious consumers go beyond simply seeking the lowest price. They are a combination of the following characteristics: Value...

How Brands Are Leveraging Their Community to Build A Stronger Image

'Community' has recently became a marketing buzzword, however beauty brands have approach their customer with creative methods to create...

Live-streaming Commerce in SEA, and How To Create An Edge Using Data

Social commerce in Asia Pacific is expected to grow by 38.2% on an annual basis, due to the increase in digitisation and online shopping....

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