Value-conscious consumers go beyond simply seeking the lowest price. They are a combination of the following characteristics: Value...

'Community' has recently became a marketing buzzword, however beauty brands have approach their customer with creative methods to create...

Social commerce in Asia Pacific is expected to grow by 38.2% on an annual basis, due to the increase in digitisation and online shopping....

Consumers are being increasingly critical about a product's life cycle before they make any purchase, influencing brands to be...

The cost of living crisis is driving consumers' demand and spending on a all time low. Consumer confidence decreases, making Christmas...

BNPL (Buy Now Pay Later) is a short-term financing both in store and online, allowing individuals to split their purchase into...

Ever heard of health is wealth? It is more than just your physical appearance, but also your spiritual wellness. Putting effort into it...